Friday, May 4, 2012

2012 Commissioner's Cup Finals reaping positive dividends

Who says the PBA is dead? It sure looks alive and kicking in Season 37.
Filipinos love basketball, especially if their team is in the finals. That has never been more apparent right now than what is going on in the 2012 PBA Commissioner's Cup Finals between the Talk 'N Text Tropang Texters against the B-Meg Llamados. Attendance is robust, as seen in the figures from the last five games.
Game 1 (April 23 - Monday) - 13,008
Game 2 (April 25 - Wednesday) - 11,862
Game 3 (April 27 - Friday) - 14,493
Game 4 (April 29 - Sunday) - 18,696
Game 5 (May 2 - Wednesday) - 15,183
The SMART-Araneta Coliseum has been the venue for the PBA Finals, averaging more than 14,000 per game in this back-and-forth series, as citizens of #TNTNation, #BMegPlanet or casual PBA fans have come in droves to support their team or enjoy top-flight Philippine basketball. In fact, the last three games are at the level of, if not beating the opening day attendance figures for the PBA. 

PBA Commissioner Chito Salud is very thrilled with these results.
“I am happy for our fans that they are enjoying the games yet again. They deserve it. I am happy for our players that they are embracing the simple formula of playing hard all the time, improving their craft and being a role model on and off the court. The fans are responding and our players have to be commended,” he said.
The Finals has also posted impressive viewership ratings. According to the Nielsen Media Research NUTAM Individuals data, viewership of Game 5 last May 2 registered as high as 2.2 million viewers or a score of 5.2% AMR (14.2% audience share) where the BMEG Llamados took control of the game and commanded a 3-2 lead in the series.
Basketball fans can watch the Game 6 action on television via AKTV on IBC 13, the primetime sports channel on Philippine TV. Encore replay of the game can be seen on HYPER (seen on Channel 43 at Cignal Digital TV).

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