We all know about Lebron and his desire to become a global icon. That is probably one reason why he left Cleveland for South Beach.
According to Wikipedia (which you may take seriously or not):
Now, Lebron, Inc. takes the next step in building his brand in an attempt to be a global marketing tool. He is now a minority owner of Liverpool FC. Yes, the team with the iconic anthem.
EndorsementsJames has endorsement contracts with Nike, Sprite, Glacéau, Bubblicious, Upper Deck, McDonald's and State Farm. With Nike, James has released six signature shoe styles, and four additional shoes (20–5–5, Soldier, Soldier 2, Ambassador). He has acted in a 2007 series of commercials called "The LeBrons", as well as had his likeness voiced by Kenan Thompson in a 2009 commercial series titled "MVPuppets". In December 2007, James was ranked at #1 in the Forbes Top 20 Earners Under 25 with annual earnings of $27 million.
As such, maybe he is the magic talisman that would bring luck and hope to a star-crossed franchise. Wait, I think I have seen this scenario before...