Wednesday, September 5, 2012

NCAA Collegiate Basketball action on AkTV Gaining Viewership momentum

I find it interesting how AkTV is handling the NCAA this season vis-a-vis with the UAAP. Now we have a set of data available to the public, thanks to Sports 5.

According to their press release, which bases it from Nielsen TV Audience Measurement,the NCAA has garnered a 13% lead over the UAAP with regards to absolute numbers of viewers in the overall national urban scale.

The June 23 to August 18 data illustrate that on their 4 PM to 8 PM time slot, the NCAA averages almost 200,000 viewers. Data also illustrates that in Mega Manila, the NCAA averages 120,000 viewers compared to the UAAP's 77,000 viewers, a 56% lead.

Based on Nielsen TV Audience Measurement, the 88th season of the oldest collegiate league in the country has garnered a 13% lead over UAAP in terms of absolute numbers of viewers in the overall national urban scale. According to data gathered from June 23 to August 18, NCAA was generating an average viewership of close to 200,000 in its primetime slot of 4pm to 8pm. In Mega Manila alone, the NCAA managed to obtain a 56% lead generating an average of 120,000 viewers against the 77,000 average viewers over the other collegiate league.

For specific games, the 1st round meeting between San Beda against Perpetual Help Dalta System was the NCAA's highest viewed game, with 374,296 NUTAM. You probably remember that game because of this.

In comparison, the NCAA's Opening Day game between Letran and San Sebastian registered 297,460 NUTAM.

Sports5's sports manager Vitto Lazatin is happy with the early fruits of the NCAA-AkTV partnership, noting that "The outstanding ratings for this year’s NCAA college basketball tournament prove that more and more sports fans are getting involved in the exciting league action. We only treat this happy development as a challenge to keep delivering the best in college sports through our partnership with the NCAA."

It is important to note that if you checked out PhilStar's Joey Villar's timeline when he received this info, he was fielding tweets from his followers. One of them noted that how come it is mostly the UAAP that is trending on social media.

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