Blog Outsourcing - September 3, 2012 edition

Blog Outsourcing - August 27, 2012 edition

Greetings!

Hello and I wish you all a Happy National Heroes Day in the Motherland.

In a sport that is regarded highly by its citizens, any achievement by someone or by a team garner attention in these parts. Sure, the opponent is currently composed of imports plying their trade in the continent, but we Filipinos take pride in beating the Americans in the process of winning a tournament, something we have not accomplished in 14 years. Look at the curated reaction from the Motherland.

It was a satisfying victory for a nation starving for success in a sport it dearly loves. And as such, they come home on a holiday that honors heroism, something they have in spades.

Lebron and the Liverpool Shoe

Lebron James has said that he wants to be a billionaire athlete. To get there, he'll have to make smart marketing decisions with the stuff that he is responsible with. His latest effort to get to that milestone involves his latest plaything.

As part of his deal involving his sports marketing firm, LRMR Branding and Marketing, with the Fenway Sports Group just over a year ago, he secured a minority stake in the ownership of Liverpool Football Club. He already made his way to Anfield during the lockout to watch the Reds play. During that time, he gave the players custom-designed Beats by Dre headphones.

Now, he and his Nike cohorts apparently have designed a version of the Nike Lebron 9 Low sneaker, in what was termed as a marriage of an old passion (basketball shoes) with a new one (ownership of a football club). However, if you are a true Kopite, you will see some things that look kinda off.